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Moving washing machine and laundry product development “out of isolation" to co-create the future of laundry.
July 30, 2024
By: Christine Esposito
Editor-in-Chief
Samsung and Unilever want to break down silos in the laundry market. In a recently announced alliance, the pair said they will link their expertise and insights to make laundry more convenient and tailored to reflect modern-day living. The alliance includes Unilever’s Dirt Is Good (OMO, Persil, Surf Excel, Breeze, Ala, Skip, Rinso) and Comfort brands. “Up until now, washing machines and laundry products have developed in isolation but this partnership with Samsung will see us co-create the...
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